You must have heard the phrase 0brand loyalty0. When a consumer finds that a particular brand is delivering the best products and services for him and that brands solves his problems with their products, he begins to identify that brand with a certain quality and develops a loyalty for it. In fact, if you have a customer who is committed to your brand, chances are that he will choose your product or service over the others that are available in the market.
Despite the age old tradition of brand loyalty, there is a new trend these days that puts a question mark over the whole concept of brand loyalty. With the constant increment in the number of options that a prospective customer has, the tendency of the customer to stick to a particular brand is withering away. The prospective customer now goes for the cheaper and the better option rather than going for the old brand that was earlier preferred. The concept of customer loyalty is witnessing a downslide as the markets become more and more competitive. In fact, a major factor in triggering this change is the development of numerous search engines (for example, Yahoo! […]

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