October 31, 2007
Escada - The Race Horse
Escada is one of the top international luxury fashion groups, specializing in women0s fashion. It is among those brands famous for being worn to red carpet events by stars and celebrities.
Escada was founded in 1976 by Margaretha and Wolfgang Ley. The name of the company actually came from the name of a race horse on which the two had made a winning bet. The word Escada it self is a Portuguese word, which means 0nothing0. This seemed appropriate, as the company represented a gamble as they entered into the world of high fashion.
The company started as Escada Sportliche Eleganz by SRB, but was shortened to Escada the next year. The brand specialized in luxury and upscale sportswear, and in a few years Escada had established itself as a major player in the luxury sportswear field. This was because of their use of high quality materials, the effective and creative use of colors, and of course feminine and elegant designs.
Escada continued to provide high quality designer clothing and succeeded in expanding their clientele base, eventually growing to many fields of women0s wear - specializing in formal wear and knitwear. Escada opened their first US store in 1982 on Fifth Avenue in […]
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